Author: Canadian Travel Press
Organization: Baxter Travel Group
Contact: ctp@baxter.net
Some 130,000 visitors at the Irish Fest in Milwaukee last weekend had an opportunity to experience Nova Scotia's unique Celtic culture first hand.
Nova Scotia tourism minister Len Goucher said the promotion was successful and productive by all measures for the province's Celtic musicians, artists and cultural representatives.
"People embraced our province and Celtic culture from the moment the gates opened right through to the farewell concert when Tommy Makem and The Irish Rovers reunited on stage and sang Farewell to Nova Scotia with our musicians in front of tens of thousands of people," said Goucher.
This was the first time Nova Scotia participated in the Milwaukee Irish Fest, the largest festival of its kind in the world. As this year's featured attraction, the province had more visibility and performance opportunities than any other participant, providing an excellent opportunity to promote Nova Scotia and its Celtic culture to people with Celtic roots or interests.
According to festival organizer Jane Anderson, the partnership with Nova Scotia was a huge success.
"The response from festival-goers to Nova Scotia's presence was incredible," said Anderson. "Nova Scotia offered people something new, innovative and exciting -- it was a great way to bring music and tourism together. People can't say enough about it, they want more of Nova Scotia."
Nova Scotia's presence at the festival was based around an exclusive performance stage and cultural village.
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