Yahoo! launches new video travel site
September 27, 2006
Yahoo has partnered with Current TV, the viewer-generated TV network founded in part by former Vice President Al Gore, to launch several ad-supported video channels on Yahoo Video.
The Yahoo Current Network launched Wednesday with four channels: Yahoo Current Buzz, Yahoo Current Action, Yahoo Current Driver and Yahoo Current Traveler. Current Buzz showcases the most popular videos rated by users, along with editorially selected and professionally produced clips.
Madeleine Smithberg, co-creator of Comedy Central’s “The Daily Show with Jon Stewart,” has been tapped as executive producer of Current Buzz.
Current Action covers action sports news and videos, like skateboarding, snowboarding, BMX and motocross. Current Driver showcases automotive content, and Current Traveler features video postcards and travel tips from destinations around the world. Several other channels are planned, with eight expected by the end of next year. Current TV will also air the most popular submissions from the Yahoo Current Network on its TV broadcast each week
For advertisers, the Yahoo Current channels grant access to a large audience of media-savvy young adults, and provide a rich environment to communicate with that audience, Jason Zajac, VP and general manager of social media at Yahoo, told ClickZ.
Related Link: Yahoo! Current Traveler http://video.yahoo.com/currenttv/traveler
Article location: http://www.hotelmarketing.com/index.php/content/article/060927_yahoo_launches_new_video_travel_site/
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment