Nova Scotia welcomed seven per cent more visitors and had a five per cent increase in room nights sold in February 2007 compared with February 2006.
"February was a good month with the East Coast Music Awards and we're now ramping up for the busiest part of our season," said Len Goucher, Minister of Tourism, Culture and Heritage. "We're rolling out our 2007 marketing campaign based on the new tourism plan developed through the Tourism Partnership Council. We're looking forward to seeing how the season unfolds."
Room nights sold varied in the regions in February, with a 13 per cent increase in Cape Breton and a 45 per cent decrease on the Eastern Shore.
The number of people traveling to Nova Scotia by road decreased by six per cent, while air visitation was up by 39 per cent over February 2006.
Air travel is increasing as travelers want to spend more time at their vacation destinations and less time getting there. Cities with direct air access to Nova Scotia are being targeted in the 2007 marketing campaign, which will be launched at Stanfield International Airport on Thursday, April 24. The campaign has a heavy emphasis on online tactics to reach the many travelers who research and plan their vacations on the Internet.
Nova Scotia's comprehensive system for reporting tourism statistics includes counting overnight visitors -- excluding Nova Scotia residents
-- at all entry points to the province and gathering the number of room nights sold from licensed accommodation operators.
Detailed tourism statistics can be found on the Department of Tourism, Culture and Heritage website at www.gov.ns.ca/dtc/pubs/insights .
Statistics for March 2007 are expected to be released in early May.
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