September 18, 2007
A new Expedia.ca(TM)/Ipsos-Reid survey shows that Canadian couples need to take a break - and get away together.
More than half (54 per cent) of couples in a committed relationship have not vacationed together in the past year, including 16 per cent that have never taken a vacation with only their better half! Yet, Canadian couples know they need to make time to getaway together - 73 per cent of Canadians see vacations as an opportunity to rekindle the fire in their relationship while eight in ten Canadians agree that vacations remind them of the qualities they like best in their partner.
Sun, surf and starting a family
Vacations have been known to provide the perfect intimate setting for couples to get reacquainted with each other. Recent trends indicate couples are now putting family planning in the mix and taking vacations to a whole new level by incorporating them into these personal milestone moments. One in ten couples (9 per cent) has taken a creation vacation, using the vacation as an opportunity to get away from the stresses of everyday life to conceive a child. Twelve per cent have taken a babymoon, one last adults-only vacation before a baby is due to arrive!
Connecting with your partner on vacation - and not the office
Though most (51 per cent) couples bring communications devices like cell phones or PDAs on vacation, almost all (95 per cent) overwhelmingly disagree that they give more love to these devices than their partner. Atlantic Canadians may be the least focused on their better half as they lead the nation (35 per cent) in "always" taking a communications device on vacation. Quebecers, on the other hand, may be the least distracted as a whopping 55 per cent indicate they "never" take a device like a PDA or cell device on vacation with their partner.
Separate vacations for some?
While most Canadian couples are struggling to take a trip with their special someone, others feel that taking a vacation from their partner is important. Nearly four in ten (38 per cent) of Canadians take separate vacations from their significant other. According to Wood, if vacation expectations and interests differ, a separate vacation can complement a couple's getaway to ensure each partner's needs are met.
Planning the trip that's right for the relationship
Canadians seem to enjoy the act of planning the vacation almost as much as taking it. Two thirds (63 per cent) of couples say they research and book their vacations together. Expedia.ca(TM) makes it easy to plan and book an adults-only vacation this fall with the Adult Getaway Sale.
Details at www.expedia.ca.
Author: Niki Hirschmann
Organization: Edelman
E-mail: niki.hirschmann@edelman.com
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